Enabling and scaling with global growth

Following a rapid expansion across continents, Betway’s customer communications decision makers were faced with a dilemma: how to scale with that growth while catering to the different needs of their international and demographically diverse customer base? 

The answer lay in Connex One’s Omnichannel platform. In a matter of days, Connex One swiftly equipped Betway with a cloud customer engagement platform integrating all channels, from phone to SMS or social media, into one intuitive hub. The immediate impact of this upgrade made Betway’s campaigns fully scalable, and provided key decision makers with real-time, comprehensive reports on campaign and user performance.